Born and raised in Southern California, York Shackleton took up snowboarding and skateboarding at age 10. By 19 he was on the professional snowboarding circuit, where he wowed legions of young fans and popularized a move called the "rodeo flip." Inspired to tap into the commercial aspect of the sport, York and a friend started the company groove snowboards. In the late 1990s, York took his tricks in front of the camera, appearing in several national commercials for Mountain Dew and Taco Bell. York got his first tas