Luis Enrique Rodriguez Ramos was born in Barrio La Aldea, in the municipality of Bayamón, Puerto Rico. He has been a director for 15 out of his 24 -year-old career in advertising and film. In 1992 he was accepted into the School of Communications at the University of Puerto Rico. A few years into his studies, he was assigned an in-class group project to create a music video for his film class. Of the six people in the group, just one could be the director. One of his classmates was voted director and he was voted p