Arash has said that the reason he chooses to sing in his native language is because of his "deep attachment to Iran and Persian culture." His debut album, Arash, was released by the Warner Music Sweden in June 2005, after he had finished college. His singles, "Boro Boro" ("Go Away") and "Temptation" (featuring Rebecca) made it to the hit lists around Europe, and their respective videos garnered significant airplay on more than 20 MTV outlets across the world. In addition to successes in his home countries' music c